The Ruth's Beauty Story
In 2008, Ruth's Beauty was started with a tongue-in-cheek "investment" of a stock photo purchased for Ramona's birthday which she used as a visual launching point to start the first website.
“‘Could you try out this product, and if you like it, could you let people know?’”
$6 million in sales with no ad purchases
The first sale was made by contacting an 'influencer' with a simple proposition. 'Could you try out this product, and if you like it, could you let people know?' From this initial contact, Ruth's Beauty went on to make over $6 million in sales with almost no ad purchases- it was a simple strategy built on word of mouth referrals and loyal repeat customers.
